Resume
Resume
Bilingual digital marketing leader with over 10 years of experience driving innovative social media and content marketing strategies. Proven ability to lead high-performing teams, foster stakeholder relationships, and leverage data-driven insights to achieve measurable business results that align with organizational objectives.
I am currently a Sr. Brand Associate at Capital One, where I oversee the social media and content marketing strategy for the Canadian market.
Capital One - Toronto, ON, Canada - Since January 2022.
Leading end-to-end social media & content marketing strategy for Capital One Canada, aligning content, channel, and amplification tactics ($500,000+ annual budget) with business and brand objectives.
Owning and executing the company’s content marketing and SEO strategy through Life & Credit, driving traffic growth, engagement, and conversion, achieving a 2,000% growth in organic impressions and 7,000% growth in organic search traffic in 2024.
Leveraging content marketing to support mid- and lower-funnel tactics, driving qualified traffic and credit card acquisition through retargeting and optimized conversion paths.
Partnering with internal teams (e.g., PR, Legal, Compliance, Enterprise) and external agencies to deliver compliant, brand-right creative across social and blog platforms.
Developing performance reports and providing actionable insights using social analytics tools (e.g., Sprinklr, native dashboards) to inform optimizations and innovation.
Capital One - Toronto, ON, Canada - From February 2020 to January 2022.
Created and successfully implemented an always-on strategy for Capital One’s Canadian social media channels.
Led content creation and optimization in collaboration with internal and external creative partners.
Oversaw social media content amplification across several channels and successfully delivered on engagement rate, sentiment and click-through-rate objectives.
Directed social media strategy for a national campaign.
Provided guidance to Public Relations team on best practices and optimizations for influencer content campaigns.
Worked closely with community manager and content marketing manager by providing them with insights to help improve their respective strategies.
Royal Bank of Canada (RBC) - Toronto, ON, Canada - from April 2019 to February 2020.
Partnered with internal teams to develop digital content and educational resources.
Originated content and communications ideas and created content for internal clients and stakeholders.
Developed and implemented content for social media channels.
Reviewed all French materials to ensure they aligned to the approved English materials.
Proactively maintained detailed knowledge of the investments industry – more specifically the online advice business (robo-advice) in Canada and the US.
Participated in research to understand changes in the market, emerging trends, best practices, capability gaps and competitive profile/landscape to identify business opportunities.
Yellow Pages Group / Groupe Pages Jaunes - Toronto, ON, Canada - from June 2018 to April 2019.
Developed multiple social media advertising strategies and managed marketing campaigns across print and digital platforms to promote the Yellow Pages brand and support product campaigns.
Oversaw all advertising campaigns to ensure branding consistency across all internal and external documents and platforms.
Worked closely with advertising agencies to execute SEM campaigns.
Measured and reported on the performance of all social media marketing campaigns to company's Marketing.
Yellow Pages Group / Groupe Pages Jaunes - Toronto, ON, Canada - from December 2016 to June 2018.
Successfully developed and launched new social media products along with marketing strategies.
Maintained relationships with vendors and partners to ensure all product requirements were met.
Collaborated closely with Facebook teams, leading Yellow Pages to become the first Small Business Solutions Facebook Marketing Partner in Canada.
Collaborated with multiple internal cross-functional teams to support social products portfolio growth.
Led life cycle management for existing products and services; successfully identified and recommended product improvements to better meet customer needs.
Short and long-term monitoring of product performance along with market trends, user feedback, customer needs, competitive information and market research to identify new business opportunities and strategies.
Yellow Pages Group / Groupe Pages Jaunes - Toronto, ON, Canada - from April 2015 to December 2016.
Strategically planned, implemented and optimized the Facebook and Twitter content and advertising campaigns for over 100 advertisers. Managed several of Yellow Pages’ most premium accounts.
Provided reports on key social media analytics and progress towards KPIs to a portfolio of 100+ advertisers.
Helped to define and evolve work flow processes and tools in collaboration with partners and product team to implement improvements in fulfillment functionality and overall team efficiency.
New York Habitat - New York City, NY, USA - from April 2011 to March 2015.
Successfully planned, launched and optimized the company’s social media strategy.
Planned and launched the company’s content marketing strategy: management of the company blog in 5 languages.
Built and maintained relationships with travel bloggers and journalists: resulted in several successful press trips and coverage in national travel magazines.
Managed the social media team and interns: projects assignments, professional development, team building.
University of Versailles (France), Faculty of Law, Political Science, Economic Science and Management. Learn more about my education.
University of Versailles (France), Institute for Languages & International Studies. Learn more about my education.
French: native proficiency.
English: bilingual proficiency.
Spanish: limited working proficiency.
Associative life: voluntary work for the Association Laurette Fugain (France).
Desktop Publishing: brochure creation.
Travels: France, England, Spain, Italy, Belgium, Tunisia, Turkey, Canada, United States of America.
Want to chat about social media or content marketing? Contact me.